Any business engaging in e-commerce should be aware of the booming trend of mobile shopping. Users are no longer staying at their computers to make online purchases. Instead, they’re spending billions of dollars shopping from their Smartphones and tablets. In the US alone, nearly $25 billion in sales were made to mobile users in 2012, with the number expected to explode to nearly $42 billion by the end of 2013.
With this enormous growth in mobile commerce, it’s more important than ever for businesses to focus on marketing and branding efforts that draw in customers on the go. Grabbing the attention of these fast-moving consumers requires an understanding of how to leverage the mobile market to generate interest and increase sales.
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Most businesses are still trying to hit the sweet spot with mobile marketing and selling. Mobile sites are usually more convenient than desktop versions, but some may lack essential product information that consumers want before making purchases. To create the ideal shopping experience, businesses have to strike a balance between a streamlined interface and the inclusion of important content. Customers who don’t find what they want on a mobile site will likely head elsewhere to make their purchases.
Including more content may become easier as a greater number of consumers begin shopping from their tablets. Tablet use has exploded in popularity in recent years, with some statistics showing that over half of tablet owners use their devices to shop. Larger screens with clearer graphics make it easier for businesses to deliver enjoyable mobile experiences. Tablets also offer a great deal of versatility to both users and marketers. While Smartphones are often used away from the home, tablets have become an extension of the everyday computer experience. Consumers may make purchases from their tablets without ever leaving the house, or they make bring their devices to a favourite store and wind up…